We are experts in high-quality design for the web that converts. We understand the dynamic process of multi-device, multi-browser design.
Our staff is spilt across dedicated disciplines. All are based in our Derby office (we do not outsource any part of the web design or development process) where our designers are charged with one job – being creative designers. They do not write code nor complete any development work.
Equally, our developers are free to do the thing they are best at - building structurally compliant and secure websites using the very latest Open Source and job-relevant Content Management Systems.
CONCEPT - REVIEW - MOBILE FIRST - VISITOR CONVERSIONS
We meet all our clients face-to-face before any work is started. This ensures that we thoroughly understand and agree on the client's brand objectives, market positioning and site technical requirements. This enables the designers to deliver concepts that fit the brief and make an impact.
If our client needs help with their brand, our design and marketing team will work with them to help define their client's aspirations, their current market position and conceptualise how they will be heard in their often overcrowded marketplace.
After an internal briefing, a minimum of 2 designers will create their initial design concept for the homepage of the website. There is no collaboration between the designers. This ensures that the client receives 2 unique, independently conceptualised designs.
We will pre-plan a date for the face to face presentation of the initial design concepts. The desired outcome from this meeting will be to work through any and all amendment requirements to the initial concept designs.
All designs are built from mobile up. This is the correct industry standard as mobile responsiveness is critical to converting visitors to customers. We present desktop and mobile designs for all pages.
Once the home page design is signed off, we will work on all other page type designs. Once completed, a review meeting is scheduled to make any revisions prior to the design sign off and site build preparation.
The finalised, signed off designs are then passed over to our team of developers who construct the site to the very latest build standards. We work on the most relevant, Open Source Content Management System.
Accessibility and ease of use is always our main consideration for when the client needs to manage their content. We focus on reaching and surpassing industry coding standards and making sure our platforms are compliant with the latest Google Requirements.
Once the website build has been completed, we spend dedicated face-to-face time with the client to train them on how to use the content management system efficiently. This includes guidance on creating content, images and advice on the best, current SEO practices.
Before any website is made live, a full testing procedure takes place. This includes; platform, device and browser compatibility, Google-specific tests, external link checks and contact form redirection amongst many more.