As we all know, images have a power over our attention span. We are more likely to spend more time on a page if there are relevant, high-quality images.
We have said before that your website is one of the best investments you can make. Not only does it act as a passive lead magnet, but it also enables you to convert prospects with little to no active effort.
Depending on your business and what you sell, your customers may need additional information to cement their purchasing decisions. To which, they will normally turn to your website to educate themselves about you, your product and your values.
In order to convert these customers, your website needs to be the best it can be and have the right information.