For every need there is a solution. This is especially true for web design; not all requirements are the same and just as importantly neither are budgets.
I spend half my life helping businesses to plan their websites. More often than not this process helps the owner to look at their business through the eyes of the customer more than almost anything else they do.
Childish I know, but we had fun doing it....
Back in the early to mid 2000s almost all of our clients would prescribe that all their website content should be "above the fold". This means that no content should disappear below the bottom of the screen causing the site visitor to scroll. We (and every other web designer) would go to great lengths to design everything to fit within the constraint of the average screen resolution.
Next time you look at your site and think "perhaps it could do with some modernisation", take a look at this site below and it will definitely make you feel better!
A question we regularly get asked is "what constitutes duplicate content?". Google generally looks unfavourably on content which arives on a site through a process of cut and paste from another website. For most websites the answer to this is straight forward - don't cut and paste; write your own unique copy.
Many small business owners who have an ecommerce website will use Paypal exclusively for their payments because it is relatively easy to set up and install and it is also perceived to be cheaper.
Some businesses have a requirement for the presence of a website but may not have lots of content. Others may have a short term need of the usual "website coming soon". If this is the case sometimes it is better to create a basic single page site with anchors to the text areas within that single page.
If you use Google Analytics to see how visitors get to your website and what they do when they get there, you will know that at the top of the list for keyword information is always the phrase "not provided". The reason this happens is that Google does not show data from anyone making a search whilst logged in to their Google account. They have always said that it is about protecting the privacy of the user.