We write regular articles here with the customer in mind. It we know it we will share it.
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Along with Amazon, Ebay is arguably the most well know eCommerce businesses on the planet. They were very quick in going mobile and have a mobile platform which is strongly focused on user experience. Here is a recent article in which their VP for European Marketing, Operations and Advertising talks about how they view their role in commerce.
We spend a lot of time with clients talking about corporate use of social media. This article on the Fourth Source website takes a good overview of some things NOT to do.
We all take Google for granted. This article gives us 500 Million reasons not to.
Following on from my last article on getting information from Google direct from their googlewebmasterhelp Youtube Channel here is a video from Matt Cutts made in the last week. The subject is what is coming down the line in changes to Google's algorithm:
Search engine optimisation (SEO) is a wide and diverse subject and there are plenty of people happy to give advice on "how to get to the top of Google". Some of these advisers may be mates who have "heard" that you you need to do something; others may be "SEO consultants" who read a book about Google in 2008 and others may be good quality, smart SEO professionals who spent as much time researching as they do advising. The advice you hear therefore may be contradictory and often just plain wrong.
Over the last couple of years the web design / web development industry has become more and more aware of user experience (UX) as a critical part of the design, build and ongoing development of a website. It is not that it wasn't there before, it is just a more considered part of the process now. Just take a look at the search results on "UX web design" for new posts within the last month and 7 out of 10 results were recruitment web sites looking for UX web designers. This tells you how the industry views the importance of UX.
I stumbled on this article this morning which has some great screen shots of websites we use everyday in their early incarnations. It highlights some great examples of how design and usability have become more sophisticated over the years. Examples listed include Google, John Lewis, Ebay, Next, B&Q and Yahoo.
Our many customers who have been asking over the last couple of months about his whereabouts, will be pleased to know that Steve Lynchehan is now back behind his desk working on your updates.
I had a client in this week who was convinced that by paying for a Google Adwords campaign, he was improving the natural rankings of his website. A long discussion showed him that actually there were other factors at play which were giving him the SERP boost.
I came across this site yesterday and had to share it.