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Is website speed important for converting visitors?

Posted by Andy Devereux on 2 April 2014 | 0 Comments

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The answer is yes, website loading times do influence the website visitor's activity. It is also a factor in how Google decides how your website ranks in its search listings.
There have been studies by many large organisations for whom website visitor conversion is critical for online commercial success. They look at how long people will wait before hitting the back button as well as the number of pages visited. All important factors in holding visitors and converting them to the desired call to action (telephone you, fill in contact form, donate, add to basket etc...)
Here is an article which gives some information on studies done by Amazon, Shopzilla, Google and AOL

The answer is yes, website loading times do influence the website visitor's activity. It is also a factor in how Google decides how your website ranks in its search listings.

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Staying the right side of Google with guest blogging

Posted by Andy Devereux on 1 April 2014 | 0 Comments

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One of the fundamental rules to understand with Google is their stance on paid links. It is quite simple; if you pay for a link with express intent of it impacting upon your position in a search engine, it is breaking their rules. However in reality there are times when it is not quite so black and white.
One such area is in guest blogging. If you pay someone to write an article on your site because they have authority in their field and your site would benefit from their input and link to their site, then it can be seen both ways. 
EConsultancy have taken a safety first approach to it by putting a "no follow" tag on their links to guest blogger's sites. Here they explain why.

One of the fundamental rules to understand with Google is their stance on paid links. It is quite simple; if you pay for a link with express intent of it impacting upon your position in a search engine, it is breaking their rules. However in reality there are times when it is not quite so black and white.

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Photography Equipment for sale - everything needed to run a photographic business

Posted by Andy Devereux on 21 March 2014 | 0 Comments

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We are selling all our camera and studio equipment. This includes on site printing equipment to make money as you shoot at events.

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If Google was a guy (part 2)

Posted by Andy Devereux on 21 March 2014 | 0 Comments

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Quite a funny video poking fun at all of us as the users of Google, but with an added twist at the end reserved for Bing. Good Friday afternoon fun. I have listed part 2 of the video, because part 1 is a bit more fruity - look it up if you wish!

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How to write good content for Google

Posted by Andy Devereux on 21 March 2014 | 0 Comments

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In the old days, there used to be lots of websites which had text like:
"buy your computer spares in London from us because we sell computer spares in London. Being based in London, we can sell you computer spares if you are in the market for computer spares in London"
Clearly this makes no sense to the website visitor and has been written with the express intention of influencing Google to improve the position of a website on the search of "computer spares in London". 
This was never something which Google deemed as acceptable, but over the last few years the algorithm which Google uses to decide which sites carry most authority on a search phrase, has become more sophisticated in spotting keyword "stuffing". 
Content is King when it comes to websites. Good ranking websites will more often than not have well written content which adds value for the site visitor, rather than a search engine. Google have always said that by writing for your customer the chances are you will be writing for the search engine. In the past this was seen as disingenuous because those sites that stuffed keywords performed well, but nowadays Google should be believed.
Here is a video of Matt Cutts from Google explaining what makes good website cop

In the old days, there used to be lots of websites which had text like:

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What is a paid link?

Posted by Andy Devereux on 20 March 2014 | 0 Comments

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In recent years, the world of Search Engine Optimisation (SEO) has changed significantly. A major factor influencing Google has always been the quality and quantity of links coming into a website from other websites. Although the principles of what Google deems to be good practice have always been the same, their ability to police these principles has improved vastly. This has changed the way that website owners and SEO companies think about what links point to their site and how to avoid being penalised by Google for breaking the rules
One of the fundamental rules Google uses is that no link coming into a site should be paid for with express intention of that link influencing the receiving sites ranking position on a key word or phrase. In other words, there is no problem with paying for a link to come to your site, for example paying for a banner ad, but Google will not use that link to improve your status within their search listings. The way confusion is removed is that the link should have some coding which is called "no follow" which tells Google that the link should not be counted towards influencing the sites position in search.
There have been many cases of when a company has broken this rule, the most recent and high profile of which being in 2013 when Interflora were removed completely from Google’s listing. For more information read this article.
So, how do you know if you are breaking the code of practice with Google? As usual the best way to get an answer is to ask them. Here is a video of Matt Cutts from Google explaining how they look at a link and make a judgement call on whether any rules have been broken.

In recent years, the world of Search Engine Optimisation (SEO) has changed significantly. A major factor influencing Google has always been the quality and quantity of links coming into a website from other websites. Although the principles of what Google deems to be good practice have always been the same, their ability to police these principles has improved vastly. This has changed the way that website owners and SEO companies think about what links point to their site and how to avoid being penalised by Google for breaking the rules

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How to sell in multiple currencies on an eCommerce store

Posted by Andy Devereux on 12 March 2014 | 0 Comments

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Selling to customers outside the UK on an eCommerce website is actually quite simple. For many it will be just accepting orders which have been paid for in Sterling by the customer. The customer's credit card company then does the conversion and it show's on their statement in whatever is their home currency.
However you may want to offer the visitor the option to see their currency of Euros or US dollars in the store. Many ecommerce store owners avoid this because of the hassle of setting up Euro and Dollar accounts with their bank. 
There is a solution at hand which goes some way to solving the problem. If you have your merchant facilities with Streamline / Worldpay you can set up a multicurrency account. Using this in conjunction with Sagepay and you can display the Euro or Dollar and pay in the appropriate currency. The website owner gets credited the Sterling amount to their band. At the moment the downside is that the customer still sees the Sterling amount on their card statement.
I am told that within the next year or so, World Pay will be rolling out Dynamic Currency Conversion which will mean that the customer’s card will be charged in Euros or Dollars the site owner will be credited in Sterling.
As more information comes through, I will keep you posted here.

Selling to customers outside the UK on an eCommerce website is actually quite simple. For many it will be just accepting orders which have been paid for in Sterling by the customer who does not reside in the UK. The customer's credit card company then does the conversion and it shows on their statement in whatever is their home currency.

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Happy Birthday World Wide Web

Posted by Andy Devereux on 12 March 2014 | 0 Comments

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The World Wide Web is 25 years old. Since Sir Tim Burners-Lee first presented the idea, the World Wide Web has grown to to an estimated 630 million websites.

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Marks and Spencers launch new eCommerce website

Posted by Andy Devereux on 12 March 2014 | 0 Comments

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Since 2007 and like many other clothing e-retailers, Marks and Spencers have been running a site which is powered by Amazon. After 3 years of testing and development they have now launched their new website. With its focus on editorial content, sizing help and tips and improved visuals of the products (images are 50pc bigger than before) the site has been well received. 

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Welcome our new designer to team Devmac

Posted by Andy Devereux on 11 March 2014 | 0 Comments

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We are delighted to tell you all about the appointment of our new designer Shaz Jubeen.

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